I have been playing with the idea to create mobile app businesses with friends over the last few years. One thing I have noticed with a lot of people; they get too caught up in how many features we can include and try to please too many types of personas from the start! The more articles I read online and study about what tasks are most important at the beginning when building a new app, the more I see people online talk about how you need to focus on only a few features at once. MVP is the answer.
Here is a nice resource to start with.
The featured image-quote of this post was from a course I’ve been doing – https://www.udemy.com/mobile-app-design-from-scratch/ – which teaches you about product design as well as how to use Sketch. It’s worth a look if you are at all interested in making apps of any kind.
If you think about the most popular apps at the moment; Instagram, Youtube, Pinterest, Snapchat, Twitter…. there are too many to go through. They all each do one thing mainly and have a few other features to compliment it. Instagram – producing photos nicer than a normal phone camera and sharing them. Youtube – share and watch videos from any device and embed into other websites. They are very niche in what they offer, anyone could tell you the main point of each app without thinking very hard, you just know what they do!
By focusing on the main objective and a few core features first, you can then refine them before moving to other features. You want to create an MVP – minimal viable product – to get out there and start receiving feedback on your product.
You should release a small app with few features. Then you could ask your customers what they’d like to see in newer versions. This way you don’t spend too much time building features that would be killed off later on. You’re more likely to get them right from the start!
If anyone does come across this new blog, please feel free to leave comments or maybe share some links to some other resources you know of relating to MVP in App Design?